K-pop sensation Stray Kids has once again demonstrated their commercial dominance with their latest album "Do It," which sold an impressive 2.2 million copies during its debut week. The achievement marks another milestone for the boy group, cementing their status as one of the industry's most successful acts.
According to data released by JYP Entertainment on Friday, the album recorded sales of 2,207,660 copies between November 21 and November 27, based on tracking information from Hanteo Chart. The album's popularity was evident from day one, with first-day sales alone reaching more than 1.49 million copies, demonstrating the strong anticipation and demand from fans worldwide.
The commercial success of "Do It" was reflected across multiple music charts, with the album claiming the top position on Hanteo Chart's weekly physical album chart. Additionally, the release dominated both the weekly album chart and retail chart on Circle Chart, showcasing its broad appeal across different market segments.
Industry analysts are closely watching for the album's performance on international charts, particularly expecting a strong debut on the U.S. Billboard 200 main albums chart when the rankings are announced next week. This anticipation is based on Stray Kids' remarkable track record on the prestigious American chart, where they have already achieved an unprecedented seven consecutive number-one debuts.
The group has established itself as a chart-topping phenomenon, holding the record for the most number-one entries by any K-pop act on the Billboard 200. More impressively, Stray Kids remains the only artist in the chart's 70-year history to have all seven of their album entries debut directly at the top position, a feat that underscores their exceptional global appeal.
To promote the new album, Stray Kids released the music video for "Sinseonnoreum" on Thursday through their official social media channels. The track serves as one of the album's two main promotional songs and features a visually striking concept that draws inspiration from Korean cultural heritage.
The music video showcases an elaborate production that pays homage to Jeon Woo-chi, a beloved character from classic Korean literature known for his magical abilities and mischievous nature. In the video, the Stray Kids members are portrayed leading mystical goblin-like figures through an energetic and captivating performance that seamlessly blends high-energy choreography with traditional East Asian visual motifs, creating a unique fusion of modern K-pop aesthetics and cultural storytelling.
