YG ENTERTAINMENT
The global sensation Blackpink continues its meteoric rise in the music industry, as the music video for their hit song "Shut Down" (2022) surged past a staggering 500 million views on YouTube, according to an announcement by YG Entertainment on Sunday.
The monumental achievement was unlocked at precisely 4:04 p.m. on that day, a remarkable 331 days after the video's initial release. "Shut Down" stands as the lead track from the girl group's second full-length album, "Born Pink" (2022), a testament to Blackpink's enduring popularity.
This accomplishment marks the 15th song by Blackpink to amass more than 500 million views on YouTube, underscoring the group's unwavering global appeal and digital dominance.
Blackpink reigns as the most-subscribed artist on YouTube, boasting a dedicated following of over 90.6 million subscribers. Their chart-topping success and captivating performances have cemented their status as a trailblazing force in the world of K-pop.
Presently embarked on their world tour "Born Pink," Blackpink has enthralled approximately 1.5 million fervent fans in attendance. The tour's current phase encompasses the United States, culminating in a grand finale scheduled for August 26 in Los Angeles.
Fans' unwavering devotion was once again demonstrated earlier this month when they flocked to Blackpink's "Born Pink" pop-up store in the vibrant streets of New York City. The retail event, which unfolded from Wednesday to Saturday, showcased exclusive merchandise curated by Tokyo-based graphic designer Verdy. Items ranged from $70 short-sleeved T-shirts to $500 bomber jackets, all of which became coveted pieces among fans.
Notably, the spotlight shone on an electric bicycle custom-crafted for the occasion, with a price tag of $3,499, promptly selling out and testifying to the fervor surrounding Blackpink's brand.
Korean media outlets have been captivated by the phenomenon of the "open run," referring to the long lines of eager fans congregating outside stores before their opening hours. Estimates indicate that around 100,000 enthusiasts converged at the pop-up store, offering a glimpse into the fervent fan base that propels Blackpink's success to even greater heights.
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