Hyunjin, a member of the globally recognized K-pop group Stray Kids, has been officially selected as a brand ambassador for the prestigious French jewelry house, Cartier. This appointment follows the footsteps of other K-pop icons, such as Jisoo of Blackpink and V of BTS, who have also represented the brand in recent years.
The announcement comes with Hyunjin gracing the cover of Esquire Korea's October issue, adorned in Cartier accessories. This collaboration has sparked enthusiasm among fans, particularly as it marks a significant milestone in Hyunjin's career, showcasing his growing influence in the fashion world and the global K-pop industry.
Hyunjin’s affiliation with Cartier is not entirely new. He has previously been spotted wearing the jeweler’s pieces several times, and his appearance at a Cartier-hosted event further solidified his connection to the luxury brand. This latest partnership underscores his status as a style icon, recognized for his refined and sophisticated image.
What sets this appointment apart is that Hyunjin is the first male idol from a "fourth-generation" K-pop group to become the face of not just one, but two luxury brands. Since last year, Hyunjin has been an ambassador for Versace, where Donatella Versace personally designed four custom outfits for him, which he wore during Stray Kids' recent international tour.
Stray Kids' influence extends beyond just individual achievements. The group has also collaborated with Tommy Hilfiger for a namesake collection, further cementing their global appeal and presence in fashion. Hyunjin’s dual role as an ambassador for both Cartier and Versace reflects the broader trend of K-pop idols becoming major players in the luxury fashion industry.
Fans have been vocal about their excitement, celebrating Hyunjin’s continued success and the increasing recognition of K-pop stars in high fashion. This partnership highlights not only the global reach of K-pop but also the industry's willingness to embrace new faces from the ever-evolving music scene.
Sayart / Jack Lee, wangjb77@gmail.com
Courtesy of Cartier
Hyunjin, a member of the globally recognized K-pop group Stray Kids, has been officially selected as a brand ambassador for the prestigious French jewelry house, Cartier. This appointment follows the footsteps of other K-pop icons, such as Jisoo of Blackpink and V of BTS, who have also represented the brand in recent years.
The announcement comes with Hyunjin gracing the cover of Esquire Korea's October issue, adorned in Cartier accessories. This collaboration has sparked enthusiasm among fans, particularly as it marks a significant milestone in Hyunjin's career, showcasing his growing influence in the fashion world and the global K-pop industry.
Hyunjin’s affiliation with Cartier is not entirely new. He has previously been spotted wearing the jeweler’s pieces several times, and his appearance at a Cartier-hosted event further solidified his connection to the luxury brand. This latest partnership underscores his status as a style icon, recognized for his refined and sophisticated image.
What sets this appointment apart is that Hyunjin is the first male idol from a "fourth-generation" K-pop group to become the face of not just one, but two luxury brands. Since last year, Hyunjin has been an ambassador for Versace, where Donatella Versace personally designed four custom outfits for him, which he wore during Stray Kids' recent international tour.
Stray Kids' influence extends beyond just individual achievements. The group has also collaborated with Tommy Hilfiger for a namesake collection, further cementing their global appeal and presence in fashion. Hyunjin’s dual role as an ambassador for both Cartier and Versace reflects the broader trend of K-pop idols becoming major players in the luxury fashion industry.
Fans have been vocal about their excitement, celebrating Hyunjin’s continued success and the increasing recognition of K-pop stars in high fashion. This partnership highlights not only the global reach of K-pop but also the industry's willingness to embrace new faces from the ever-evolving music scene.
