Yahoo has detailed its cookie usage policies and data collection practices across its extensive family of brands and digital properties. The tech company operates multiple popular websites and applications under its corporate umbrella, providing users with a comprehensive overview of how their data is handled across these platforms.
The Yahoo brand family encompasses several well-known digital properties, including Yahoo itself, AOL, the technology news site Engadget, the lifestyle platform In The Know, and the DIY-focused Makers.Yahoo. These sites and applications collectively serve millions of users worldwide, making Yahoo's data practices particularly significant in the digital landscape.
When users access Yahoo's websites and applications, the company employs cookies and similar technologies for multiple purposes. These cookies, which include related technologies such as web storage, enable website and application operators to store and retrieve information from users' devices. Yahoo has made its complete cookie policy available for users who want to understand these practices in greater detail.
The company uses cookies primarily for three key functions: providing access to its sites and applications, authenticating users while implementing security measures to prevent spam and abuse, and measuring user engagement across its digital properties. This multi-faceted approach helps Yahoo maintain both security and functionality across its platform ecosystem.
Regarding data measurement, Yahoo collects aggregated information about its users' interactions with its websites and applications. This includes counting the number of page visitors, identifying device types such as iOS or Android, determining which browsers users prefer, and tracking how long visitors spend on Yahoo's websites and within its applications. The company emphasizes that this data is collected in an aggregated format and is not linked to specific individual users, helping to protect user privacy while still providing valuable insights for service improvement.
