Photography service platform Snappr has officially launched its operations across Europe after successfully securing $28 million in Series B funding, according to an exclusive announcement from CEO Matt Schiller. The expansion marks a significant milestone for the visual content platform as it extends its network of professional photographers and comprehensive services to the European market.
The European expansion highlights the growing demand for high-quality original visual content while demonstrating how companies are increasingly blending human creativity with artificial intelligence efficiency. Snappr's platform operates by connecting individuals and businesses with professional photographers and editors, offering comprehensive management and editing services for visual assets. Additionally, the platform can generate AI-enhanced images that align with specific brand guidelines and requirements.
"We have brands that have done hundreds of thousands of shoots with us," Schiller explained. "They have particular needs and specs, and we have an app that creators can use to access the brand guidelines live while they're on a shoot." This real-time access to brand specifications ensures consistency and quality across all photography projects, regardless of location or photographer.
The platform currently operates in 57 cities worldwide, and as part of its European launch initiative, Snappr now supports five additional languages: French, Italian, Spanish, German, and Dutch. This multilingual approach demonstrates the company's commitment to serving diverse European markets effectively. Notable clients utilizing Snappr's services include major companies such as Instacart, DoorDash, Zumper, and Redfin.
Schiller originally launched Snappr in Australia in 2016 as a consumer-focused platform for booking photographers. The company participated in the prestigious Y Combinator accelerator program in 2017 and has since grown substantially, now employing more than 250 people globally, with approximately 20 employees based at its San Francisco headquarters.
The recent $28 million Series B funding round was led by Foundry, with participation from Basis Set Ventures, Shrug, and Yes VC. This latest investment brings the startup's total funding to $42 million, building on the $14 million it had previously raised. Foundry partner Chris Moody expressed his firm's enthusiasm for Snappr's "photography as a service" model, citing the company's technology capabilities and strong customer satisfaction ratings as key factors in their investment decision.
"Consumer companies know that great content is a requirement to drive growth," Moody stated. "The bar for high ROI content just keeps getting higher. However, very few companies have the technology and resources to deliver professional photography at scale." This observation underscores the market opportunity that Snappr is addressing with its scalable platform approach.
Snappr's business model reflects a broader shift occurring within the creator economy, as businesses increasingly turn to hybrid platforms to meet growing demands for creative content while maintaining brand consistency on a global scale. The company's approach distinguishes itself through its integration of human oversight with AI capabilities, ensuring quality control throughout the creative process.
"A big differentiator of our AI image generation products is that all of them have a creator in the loop," Schiller emphasized. "You're not just buying unfiltered, unvetted outputs of a model. We basically guarantee clients that every image they get is 100% usable." This human-in-the-loop approach addresses concerns about AI-generated content quality and brand appropriateness.
Looking ahead, Schiller indicated that the new funding will be strategically allocated toward product development, expanding AI capabilities, and continuing international expansion efforts. The European launch represents just the beginning of Snappr's global growth strategy, as the company seeks to capitalize on the increasing demand for professional visual content across international markets.
