KSL.com, a leading digital media platform in the Intermountain West, is positioning itself as a premier destination for businesses seeking to reach highly engaged audiences through comprehensive advertising solutions. The platform boasts billions of views annually and offers what it describes as real business results through targeted, transparent, and turnkey advertising options designed to reach audiences across every screen and stage of the customer journey.
The company's advertising portfolio spans multiple formats, including display ads featuring static and animated banners placed across KSL.com that target users by location, interest, and behavior. Native content options provide sponsored articles that match the look and feel of KSL's editorial content, designed to boost engagement and brand authority. Video advertising and over-the-top (OTT) services offer short- and long-form video ads, including preroll, midroll, and outstream placements across streaming and digital platforms.
KSL.com's platform demonstrates impressive engagement metrics, with an average of 2.9 billion monthly pageviews and 4.8 million monthly users who spend an average of 6 minutes on the site. The platform holds a national ranking of 49th in the News & Media category according to SimilarWeb data. Mobile traffic dominates the platform's usage, accounting for 64% of total traffic, while desktop represents 26%, in-app usage comprises 3%, and other platforms make up 7%.
The platform's mobile application has achieved significant traction with 866,000 total downloads and maintains 849,000 monthly active users. In 2024, KSL.com published 125 articles that each garnered more than 50,000 pageviews, with readers spending an average of 3 minutes per article. The platform's most-read story of the year accumulated 401,000 pageviews, demonstrating the site's ability to generate substantial engagement with quality content.
Social media presence further amplifies KSL.com's reach, with a combined following of 442,000 across various platforms, including 251,000 followers on one primary platform, 165,000 on another, and 26,000 on a third platform. This multi-platform approach ensures comprehensive audience coverage and engagement opportunities for advertising partners.
The platform emphasizes precision targeting powered by real-time user behavior data, leveraging first-party signals from logged-in users to build custom, high-intent audiences. This approach allows advertisers to move beyond broad interest or location-based targeting to reach specific demographics, such as people shopping for trucks over $50,000, renters in downtown Salt Lake City, or job seekers in the technology sector.
KSL.com offers additional services including streaming audio ads that reach users during podcast and digital radio streams with professionally voiced advertisements, and custom creative services. The platform's in-house team provides video and audio production services as well as eye-catching display design, focusing on creating content that converts viewers into customers.
Businesses interested in exploring advertising opportunities with KSL.com can access expert insights, audience match recommendations, and custom media plans with no obligation. The platform encourages potential advertisers to connect with local advertising experts who can provide tailored strategies for business growth through KSL's comprehensive digital advertising ecosystem.
