Yahoo has clarified its position as part of a broader family of digital brands and outlined its data collection practices across its various platforms. The company operates multiple well-known websites and applications that serve millions of users worldwide.
The Yahoo family of brands encompasses several major digital properties, including Yahoo itself, AOL, Engadget, In The Know, and Makers. These platforms represent diverse content areas ranging from news and email services to technology coverage and lifestyle content, all operating under Yahoo's corporate umbrella.
When users access Yahoo's sites and applications, the company employs cookies and similar tracking technologies to enhance user experience and site functionality. These cookies, which include web storage and other similar technologies, allow Yahoo and its affiliated platforms to store and retrieve information from users' devices. The company has made detailed information about these practices available in its comprehensive cookie policy for users who want to understand how their data is being handled.
Yahoo uses these tracking technologies for several specific purposes that are essential to platform operation. The company authenticates users to ensure secure access to personalized services, applies necessary security measures to protect user accounts and data, and works to prevent spam and abuse across its network of sites and applications.
Additionally, Yahoo collects measurement data to better understand how users interact with its platforms. This includes tracking the number of visitors to specific pages, identifying the types of devices users employ (such as iOS or Android systems), monitoring which browsers are being used, and recording how long visitors spend on Yahoo's websites and applications. The company emphasizes that this measurement data is collected in aggregate form and is not tied to individual users, helping to protect user privacy while still providing valuable insights for platform improvement.
