“One Dance, One Spirit/ Seoul to New York″ video [SCREEN CAPTURE]
A captivating choreography video, featuring a modern twist on the traditional Korean dance "Ilmu," has taken the internet by storm, amassing over 2.3 million views on YouTube as of Wednesday. Produced in collaboration by SK On and renowned dance crew JustJerk, the one-minute, 30-second video, titled "One Dance, One Spirit/ Seoul to New York," showcases an innovative reinterpretation of "Ilmu," previously performed during the Jongmyo Jeryeak ancestral rites.
"Ilmu," recognized as one of Korea's intangible cultural assets, holds immense cultural significance, with Jongmyo Jeryeak designated as a UNESCO intangible cultural heritage. SK On describes "Ilmu" as a "wonderful blend of traditional and contemporary dance that reflects the times we live in."
JustJerk, the first Korean dance crew to emerge victorious at the international Body Rock Dance Competition in 2016, has since gained global acclaim. The crew was entrusted with performing solo during the opening ceremony of the 2018 PyeongChang Winter Olympics. Moreover, JustJerk secured further recognition by emerging as winners of the popular television dance-off show "Street Man Fighter" in 2022, broadcasted on Mnet.
SK On, serving as a sponsor for Korean Arts Week, currently taking place at New York's prestigious Lincoln Center until Saturday, produced the video to promote the event. Korean Arts Week is an integral part of the annual Summer for the City festival, an exciting celebration in the heart of the Big Apple.
As part of the festival's program, the Seoul Metropolitan Dance Theater will deliver a contemporary rendition of the ancestral rite live at the Lincoln Center, captivating audiences with their artistry and creativity.
In a press release, SK On expressed their hope for the festival to shine a spotlight on the beauty of Korea on a global stage once again. They anticipate that their sponsorship not only enhances the reputation of other SK Group brands but also fosters long-term resonance and understanding among the international audience.
The mesmerizing collaboration between SK On, JustJerk, and the Seoul Metropolitan Dance Theater showcases the power of blending tradition and innovation. By breathing new life into the "Ilmu" dance, this viral video highlights the dynamic and evolving nature of Korean culture, captivating viewers worldwide and igniting a renewed appreciation for the nation's rich artistic heritage.
Sayart.net
Kang In sig, insig6622@naver.com
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