Spanish architecture firm ARQUITECTURA-G has completed a sophisticated lighting installation for FLOS at the prestigious Palazzo Visconti in Milan, Italy, as part of the city's renowned Design Week 2024. The project showcased three new lamp collections from different designers within one of Milan's most refined examples of Baroque architecture.
The installation was strategically positioned on the main floor of Palazzo Visconti, allowing the contemporary lighting designs to create a compelling dialogue with the historic architectural elements. ARQUITECTURA-G, led by architects Jonathan Arnabat, Jordi Ayala-Bril, Aitor Fuentes, and Igor Urdampilleta, was specifically commissioned by FLOS to design an installation that would effectively present the three distinct lamp collections while respecting the grandeur of the 17th-century palace.
Palazzo Visconti represents one of the most elaborate and sophisticated examples of Milanese Baroque architecture, featuring ornate decorative elements, dramatic spatial proportions, and rich historical significance. The challenge for ARQUITECTURA-G was to create a contemporary intervention that would complement rather than compete with the existing architectural splendor. The firm approached this task by developing a carefully curated spatial experience that highlighted both the new lighting products and the palace's inherent beauty.
The three lamp collections featured in the installation each represented the vision of different designers, requiring ARQUITECTURA-G to create a cohesive presentation strategy that would allow each collection to maintain its individual identity while contributing to an overall unified experience. The installation design took advantage of the palace's dramatic ceiling heights, natural light penetration, and ornate architectural details to create optimal viewing conditions for the lighting products.
Milan Design Week, one of the world's most important design events, provided the perfect backdrop for this ambitious project. The annual event attracts thousands of design professionals, journalists, and enthusiasts from around the globe, making it a crucial platform for brands like FLOS to unveil their latest innovations. The choice of Palazzo Visconti as the venue added an extra layer of prestige and cultural significance to the presentation.
ARQUITECTURA-G's approach to the project demonstrated their expertise in creating temporary installations that respect historical contexts while showcasing contemporary design. The firm's careful attention to the relationship between old and new architectural elements resulted in an installation that enhanced both the lighting products and the palace's architectural heritage. Photography by Maxime Delvaux captured the successful integration of modern lighting design within the historic Milanese setting, documenting how contemporary interventions can honor and celebrate architectural history while serving commercial and artistic purposes.
