A new interior design and home staging business is preparing to make its debut in Owensboro, bringing personalized and refined design services to clients across the tri-state area. Nelson Home & Co., founded by husband-and-wife team Josh and Will Nelson, is scheduled to officially open its doors in September 2025.
"Nelson Home & Co. was really founded with a shared passion between my husband Will and I for creating meaningful and beautifully designed spaces," Josh said. "It's something I've carried with me for years." The couple decided to turn their long-time vision into reality after moving back to Owensboro in July, feeling the timing was perfect to launch their venture.
The founding duo brings a diverse range of professional experience to their new business. Josh comes with a background in sales leadership and brand strategy, while Will contributes expertise in banking, graphic design, and cosmetology. This varied skill set positions them uniquely in the interior design market.
At launch, Nelson Home & Co. will focus primarily on refined interiors and seasonal decorating with a personal design touch. "We're starting with a focus on refined interiors and seasonal decorating with personal design," Josh explained. "And going into 2026, we'll be launching the home staging portion of our business, which we're really excited about."
The company will offer comprehensive interior design services ranging from complete whole-home projects to single-room refreshes. Additional services include holiday and seasonal decorating with full installation and take-down services, event styling, and personalized one-on-one design consultations. These offerings are designed to meet various client needs and budgets.
The home staging component, set to launch in 2026, will specifically target real estate professionals and homebuilders looking to prepare properties for faster and more impactful sales. "When you stage a home with intent and design, the client can see their own vision when they walk through the door," Josh said. "That's what we want to bring to the community."
Nelson emphasized that the company's approach centers on making design feel both elevated and accessible to all clients. "What sets us apart is our ability to blend refined, timeless aesthetics with practical and livable designs," he said. "We listen closely, design with intention, and lead with warmth and professionalism."
Regarding their community impact goals, Josh explained that flexibility and meeting clients where they are remains a top priority. Whether customers need a complete redesign or just a quick seasonal update, the company aims to accommodate various needs and preferences. "We want homeowners to feel like their space is thoughtful and beautifully theirs," he said.
The initial response from friends, family, and potential clients has exceeded expectations, according to Josh. "We've felt extremely supported and encouraged," he said, noting the overwhelmingly positive feedback they've received since announcing their plans.
Looking toward the future, Josh has ambitious but realistic goals for Nelson Home & Co. "Looking ahead, I hope we become a trusted name in design and staging across the tri-state, and maybe even add a showroom and team down the road," he said. For now, he encourages anyone interested in learning more to reach out and connect. Potential clients can contact the company by emailing contactnelsonhomanco.com, visiting their website at nelsonhomeandco.com, or following their journey on Instagram and Facebook.
