The French Football Federation (Fédération française de football) has officially unveiled a redesigned logo for the Coupe de France, marking a significant visual transformation that reflects the tournament's strengthened partnership with major banking institution Crédit Agricole. The new logo represents the first time in the competition's history that a sponsor's branding has been directly integrated into the tournament's primary visual identity.
The French cup competition, originally created by Henri Delaunay and first held during the 1917-18 season, will enter a new era starting with the 2025-26 edition when Crédit Agricole becomes the tournament's primary sponsor. To commemorate this historic partnership, the federation has completely overhauled the tournament's logo design, with the new branding set to remain in place for the next three seasons. The previous logo design had been in use since its last major revision in 2018.
François Vasseur, Director of Marketing and Economic Development for the French Football Federation, explained the reasoning behind the redesign in an official statement. "The Coupe de France Crédit Agricole is a historic competition, and it was important that its visual identity reflects both its heritage and its modernity," Vasseur said. "The trophy remains the centerpiece of the logo like an immutable landmark, but it now rests on the solid values we share with Crédit Agricole. This new logo tells a story: that of a historic partner who becomes the visible pillar of the greatest adventure in French football."
The most striking change in the new logo design is the prominent inclusion of the Crédit Agricole brand mark, which now serves as the foundation and base of the trophy design. The federation has significantly simplified the trophy's form compared to the previous version, removing all color gradients to create a cleaner, more modern appearance. According to federation officials, this design choice was intentional, meant to create a strong visual statement emphasizing the loyal and lasting support that Crédit Agricole provides as a driving force behind French football.
The partnership between Crédit Agricole and French football extends far beyond just the men's Coupe de France. The banking institution has been a long-standing supporter of French football since 1996, serving as a partner and sponsor for the Coupe de France féminine (women's French cup), the French national teams, amateur football programs, and as the title partner of the Coupe Gambardella Crédit Agricole youth tournament. As part of this comprehensive rebranding effort, the logo for the women's Coupe de France has also received a corresponding update to maintain visual consistency across all tournament properties.
Vasseur emphasized the long-term nature of this alliance, stating that "it is a long-term alliance that is now clearly visible on all playing fields in France." The redesigned logo represents more than just a cosmetic change; it symbolizes the deepening relationship between French football's governing body and one of its most important financial backers, setting the stage for continued collaboration in promoting and developing football at all levels throughout France.
