British furniture and lighting brand Pinch has established a charming new showroom in a historic 19th-century apartment located in New York's Greenwich Village neighborhood. The intimate space, housed within a historic brownstone, showcases the brand's elegant furniture pieces and lighting fixtures in a warm, residential setting that feels authentically lived-in.
Founded in 2004 by Russell Pinch and Oona Bannon, the British brand has built its reputation on creating simple yet elegant furniture and lighting that emphasizes high-quality craftsmanship and premium materials, particularly wood. This aesthetic has gained significant popularity in the United States, convincing the brand to establish a presence across the Atlantic.
The small but charming apartment features several inspiring architectural details that enhance the showroom experience. Visitors can admire the herringbone parquet flooring, a welcoming fireplace, and a bow window with beautiful glazing details. These original features of the 19th-century brownstone provide an ideal backdrop for displaying Pinch's collections.
Simply named "The Apartment," the space invites visitors to envision themselves in a welcoming domestic environment entirely furnished with Pinch pieces. The showroom offers an excellent overview of the brand's expertise, featuring an extensive range of wooden furniture including dining tables, coffee tables, consoles, dressers, seating, and bookcases. The collection also includes textile pieces such as a large sofa and the brand's now-famous series of lighting fixtures crafted from fine layers of plant fibers.
Throughout the space, small models of other Pinch creations can be spotted on shelves, providing visitors with a glimpse of the brand's broader portfolio. This thoughtfully curated environment represents an inspiring new interpretation of traditional brand showrooms, demonstrating how furniture can be presented in an authentic, residential context that allows customers to better visualize the pieces in their own homes.
