Music streaming giant Spotify has released a collection of seven artist-inspired logo designs as a teaser for this year's Spotify Wrapped, creating a viral guessing game that has music fans across social media platforms trying to decode which top artists are represented in each design.
The promotional campaign features reimagined versions of Spotify's iconic green logo, each incorporating distinctive visual elements that hint at some of 2025's most popular musicians. The streaming service shared the puzzle on social media with the caption "Who do you think is on your Wrapped?" sparking widespread speculation and debate among users eager to preview their year-end music statistics.
Some of the logo designs offer fairly obvious clues to seasoned music fans. The tartan-patterned logo clearly references PinkPantheress and her "Fancy That" mixtape, which featured prominent plaid imagery. Meanwhile, a shiny red design appears to nod to Lady Gaga's hit single "Abracadabra," while a grey floral pattern points to Justin Bieber's track "Daisies."
Other designs proved more challenging to decipher, leading to heated discussions in comment sections. A green, gooey-textured logo initially stumped many users, with some humorously suggesting it might reference the classic "Ghostbusters" theme. However, fans eventually determined it represents KATSEYE's "Gnarly" artwork aesthetic. The most debated design featured a tambourine motif, with guesses ranging from Stevie Nicks to various indie artists before users settled on it being a tribute to Oasis, whose historic reunion tour announcement sent them surging back up the streaming charts.
The viral marketing campaign demonstrates Spotify's continued innovation in building anticipation for their annual Wrapped feature, which has become a cultural phenomenon since its launch. Each December, millions of users eagerly await their personalized year-end music summaries, sharing their listening statistics and top artists across social media platforms. This year's artist-inspired logo teasers add an interactive element that engages the music community while highlighting trending artists.
The guessing game has generated significant social media engagement, with music fans sharing their theories and competing to correctly identify all seven artists. The campaign effectively bridges the gap between Spotify's brand identity and the diverse musical tastes of its user base, creating a sense of community around shared musical experiences and discoveries.
