Sayart.net - SM C&C Appoints Park Tae Hyun as New CEO, Strengthening Management and Content Expansion

  • September 05, 2025 (Fri)

SM C&C Appoints Park Tae Hyun as New CEO, Strengthening Management and Content Expansion

Sharon Jung / Published March 10, 2025 11:04 PM
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Courtesy of SM C&C


Park Tae Hyun has been appointed as the new CEO of SM C&C, with his official confirmation set for March 25 through a board meeting.

Currently serving as the head of SM C&C’s management division, Park oversees the broadcasting careers of top entertainers such as Kang Ho Dong, Jeon Hyun Moo, and Seo Jang Hoon. With over 30 years of experience in entertainment management, he is widely recognized as a key figure in the industry. His long-standing partnership with Kang Ho Dong, from his days as a professional ssireum (Korean wrestling) athlete to becoming a leading television host, remains a notable achievement in the Korean entertainment sector.

SM Entertainment stated, "Park Tae Hyun has an in-depth understanding of the company’s overall operations. His leadership and extensive industry knowledge have been highly regarded, leading to his nomination as the new CEO."

In his new role, Park is expected to focus on enhancing synergies across various business sectors, including talent management, advertising, content production, and travel services. Under his leadership, SM C&C aims to strengthen its influence in the media and entertainment industry by expanding its business scope and refining its content strategies.

Park expressed his commitment to driving the company’s growth, saying, "I will leverage my accumulated expertise across various fields to contribute to the advancement of SM C&C’s key business divisions."

His appointment comes at a crucial time as SM C&C seeks to solidify its position in an increasingly competitive entertainment landscape, where the integration of management, content creation, and digital platforms is more critical than ever.

With Park at the helm, the industry will be watching closely to see how SM C&C evolves under his leadership, particularly in the rapidly changing landscape of media and entertainment.


Sayart / Sharon Jung, guhuijeong784@gmail.com

Courtesy of SM C&C


Park Tae Hyun has been appointed as the new CEO of SM C&C, with his official confirmation set for March 25 through a board meeting.

Currently serving as the head of SM C&C’s management division, Park oversees the broadcasting careers of top entertainers such as Kang Ho Dong, Jeon Hyun Moo, and Seo Jang Hoon. With over 30 years of experience in entertainment management, he is widely recognized as a key figure in the industry. His long-standing partnership with Kang Ho Dong, from his days as a professional ssireum (Korean wrestling) athlete to becoming a leading television host, remains a notable achievement in the Korean entertainment sector.

SM Entertainment stated, "Park Tae Hyun has an in-depth understanding of the company’s overall operations. His leadership and extensive industry knowledge have been highly regarded, leading to his nomination as the new CEO."

In his new role, Park is expected to focus on enhancing synergies across various business sectors, including talent management, advertising, content production, and travel services. Under his leadership, SM C&C aims to strengthen its influence in the media and entertainment industry by expanding its business scope and refining its content strategies.

Park expressed his commitment to driving the company’s growth, saying, "I will leverage my accumulated expertise across various fields to contribute to the advancement of SM C&C’s key business divisions."

His appointment comes at a crucial time as SM C&C seeks to solidify its position in an increasingly competitive entertainment landscape, where the integration of management, content creation, and digital platforms is more critical than ever.

With Park at the helm, the industry will be watching closely to see how SM C&C evolves under his leadership, particularly in the rapidly changing landscape of media and entertainment.


Sayart / Sharon Jung, guhuijeong784@gmail.com

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