Lisa of BLACKPINK has officially launched her solo career on a grand scale with the release of her first full-length album, "Alter Ego," which dropped on February 28 at midnight KST across major streaming platforms. This marks her first album since establishing LLOUD COMPANY, solidifying her independent musical identity.
The album features a 15-track lineup, including the title song "FXCK UP THE WORLD", along with "Elastigirl," "Thunder," and "Dream." Notably, the album also includes "Born Again," which was pre-released and gained attention for its collaboration with Doja Cat and RAYE. The track’s success signaled Lisa’s ability to seamlessly blend pop, hip-hop, and R&B influences into her artistry.
Beyond these collaborations, the album boasts an impressive global lineup of featured artists, including Megan Thee Stallion, Future, and Tyla, further emphasizing Lisa’s status as an internationally recognized solo artist. Each collaboration brings a distinct sound, adding depth to the album’s genre-blending sonic experience.
A unique aspect of "Alter Ego" is Lisa’s concept of five alter egos—Roxy, Sunny, Kiki, Vixie, and Speedy—each embodying a different persona and artistic expression. Through these characters, Lisa showcases a wide range of musical styles and personal narratives, making the album both a creative statement and a reflection of her artistic evolution.
Global listeners have responded enthusiastically to Lisa’s solo endeavor. "Born Again" debuted on the Billboard Hot 100 and secured the top spot for most added songs on U.S. Top 40 radio. These achievements highlight her widening influence beyond K-pop, firmly establishing her as a mainstream pop artist.
The anticipation surrounding "Alter Ego" was further amplified by its record-breaking streaming performance. According to Chart Data (as of February 28), Lisa’s album surpassed 1 billion Spotify streams before its official release, an unprecedented achievement for a solo K-pop artist.
Lisa’s upcoming schedules further underline her global dominance. She is set to perform at the 97th Academy Awards on March 3, marking another milestone in her career. Following that, in April, she will take the stage at Coachella, making her one of the most sought-after solo performers on the global festival circuit.
With "Alter Ego," Lisa has redefined what it means to transition from a K-pop idol to a boundary-pushing solo artist, proving that her influence extends far beyond the genre. As she continues breaking records and captivating global audiences, her solo career is poised to reach even greater heights.
Sayart / Kelly.K, pittou8181@gmail.com
Courtesy of Sony Music Entertainment
Lisa of BLACKPINK has officially launched her solo career on a grand scale with the release of her first full-length album, "Alter Ego," which dropped on February 28 at midnight KST across major streaming platforms. This marks her first album since establishing LLOUD COMPANY, solidifying her independent musical identity.
The album features a 15-track lineup, including the title song "FXCK UP THE WORLD", along with "Elastigirl," "Thunder," and "Dream." Notably, the album also includes "Born Again," which was pre-released and gained attention for its collaboration with Doja Cat and RAYE. The track’s success signaled Lisa’s ability to seamlessly blend pop, hip-hop, and R&B influences into her artistry.
Beyond these collaborations, the album boasts an impressive global lineup of featured artists, including Megan Thee Stallion, Future, and Tyla, further emphasizing Lisa’s status as an internationally recognized solo artist. Each collaboration brings a distinct sound, adding depth to the album’s genre-blending sonic experience.
A unique aspect of "Alter Ego" is Lisa’s concept of five alter egos—Roxy, Sunny, Kiki, Vixie, and Speedy—each embodying a different persona and artistic expression. Through these characters, Lisa showcases a wide range of musical styles and personal narratives, making the album both a creative statement and a reflection of her artistic evolution.
Global listeners have responded enthusiastically to Lisa’s solo endeavor. "Born Again" debuted on the Billboard Hot 100 and secured the top spot for most added songs on U.S. Top 40 radio. These achievements highlight her widening influence beyond K-pop, firmly establishing her as a mainstream pop artist.
The anticipation surrounding "Alter Ego" was further amplified by its record-breaking streaming performance. According to Chart Data (as of February 28), Lisa’s album surpassed 1 billion Spotify streams before its official release, an unprecedented achievement for a solo K-pop artist.
Lisa’s upcoming schedules further underline her global dominance. She is set to perform at the 97th Academy Awards on March 3, marking another milestone in her career. Following that, in April, she will take the stage at Coachella, making her one of the most sought-after solo performers on the global festival circuit.
With "Alter Ego," Lisa has redefined what it means to transition from a K-pop idol to a boundary-pushing solo artist, proving that her influence extends far beyond the genre. As she continues breaking records and captivating global audiences, her solo career is poised to reach even greater heights.
