A marketing and communications professional in Tours, France has transformed her artistic passion into a thriving business creating personalized watercolor posters for newborns and young children. Ornella Schmitt launched her company Polymini at the end of 2024, offering custom-designed artwork that celebrates births and birthdays through delicate, meaningful illustrations. Each piece incorporates the child's name along with personal details such as birth date, height, and weight, accompanied by a unique drawing selected by the parents. The business has already produced approximately thirty posters that now hang in children's rooms throughout the Touraine region, as well as in Belgium and Réunion. Schmitt works from her studio near the Loire River and the Tanneurs university campus, where she carefully crafts each commission using watercolor techniques that produce exceptionally soft tones perfect for nursery decor. The artist charges 50 euros per poster, with additional shipping fees unless customers pick up their orders directly in Tours. All business information and ordering details are available on her website at www.polymini.fr. Schmitt's journey into professional artistry began unexpectedly two years ago when her nephew Constant and niece Adèle were born. Despite receiving good grades in visual arts during school and creating numerous small works in her youth, she had never worked with watercolors before designing that first poster. The overwhelmingly positive response from family members encouraged her to continue, and demand gradually increased through word-of-mouth recommendations. While her grandfather worked in illustration and photography, Schmitt never considered herself destined for an artistic career until this personal project revealed her natural talent. The creative process for each commission begins with parents choosing a theme, which often represents a totem animal or a beloved stuffed toy that holds special meaning for the child. Schmitt then develops these ideas into original watercolor compositions that capture the essence of childhood innocence and wonder. Her artistic approach emphasizes the emotional connection between the artwork and the family, creating pieces that become integral parts of daily routines. Many parents have shared with her that saying goodnight to the illustration has become as important as bidding farewell to favorite stuffed animals, a testament to the personal value these custom works hold. This feedback touches Schmitt deeply and motivates her to maintain the highly personalized nature of her business. The choice of watercolor as her medium was deliberate, as its inherent softness and gentle color transitions perfectly complement the tender occasion of welcoming a new life. Working on cotton paper, Schmitt ensures each poster meets high-quality standards while preserving the ethereal quality that makes watercolors so distinctive. Her background in marketing has proven valuable in promoting Polymini, but she remains committed to keeping the operation small and focused on custom commissions rather than mass production. This approach allows her to invest genuine care and attention into every piece, ensuring each family receives a truly unique artwork that will be treasured for years to come. As her reputation continues to grow, Schmitt hopes to expand her reach while maintaining the intimate, personal service that defines her brand.
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