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BTS, Black Pink, Big Bang, and Psy are superstars in the global pop music industry born in Korea. At the same time, they are the main characters who created K-Pop syndrome around the world.
Another K-Pop star has been born to succeed them. He is none other than NCT Dream, a seven-member multinational boy group from SM Entertainment.
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| ▲7 members of NCT DREAM / Courtesy of SM |
NCT Dream, consisting of seven musicians from Korea, Canada, and China, has become a world star, drawing attention as the most notable next-generation K-Pop star this year.
NCT Dream has recorded 2 million preorders with its special winter album "Candy" released on the 19th, creating a sensation in the K-Pop market reminiscent of a hurricane.
NCT Dream sold a total of 3.98 million albums in the first half of the year with its second full-length album "Glitch Mode" and repackage "Beatbox" released in March, ranking second after BTS (4.52 million).
NCT Dream's blast doesn't seem to stop. This is because pre-orders for the special album "Candy" released on the 19th of this month alone exceeded 2 million copies, making it clear that this year's total record sales will easily exceed 5 million copies.
NCT Dream's "Candy," a remake of HOT's "Candy" for the first time in 26 years, is sweeping various music charts, drawing huge attention at the same time as the album is released. The album includes six songs, including the title track "Candy," "Gradiation," "Tangerine Love," "Take My Breath" and "Moon."
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| ▲A scene from "NCT DREAM WINTER SPECIAL EVENT" at Kyung Hee University in Seoul / Courtesy of SM |
Despite being a special album rather than a regular album, NCT Dream's "Candy" is enjoying explosive popularity, topping major Korean music charts, including Hanteo Chart, Yes24, Aladdin and Circle Chart retail album charts.
What is more attracting attention is that despite the fact that the center of the music market has shifted from offline to online, hundreds of fans are waiting in line to buy the album in the middle of the winter when a powerful cold wave hits the store.
Thanks to this popularity, the album's title track "Candy" topped the Melon, Genie, Bugs, and Vibe real-time TOP100 charts, maintaining the top of various music charts. In particular, only three teams from BTS, Big Bang, and NCT Dream have reached the top of Melon's "Top 100" this year.
The popularity of NCT Dream's special album "Candy" is spreading around the world. The album topped the iTunes Top Albums Chart in 17 countries around the world, with Ecuador. In addition, it was ranked first in China's QQ music "Platinum Album", first in the digital album sales chart, and first in the Japanese local platform AWA real-time surge chart.
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| ▲NCT Group members full of talent and talent / Courtesy of SM |
With this momentum, NCT Dream held "NCT DREAM WINTER SPECIAL EVENT" at Kyunghee University in Seoul on the 22nd of this month, and the event was broadcast live online through the global platform "Beyond LIVE." The platform is an online customized paid concert that SM Entertainment is serving around the world in cooperation with Naver.
An official from the K-Pop music industry said, "NCT Dream is a dream team of seven members with skills and talents in all aspects, including rap, vocals, and dance." He said, "It is highly likely to grow into a world-class K-Pop world star like BTS in the future as it has a strong fandom around the world."
