The Black Label
In a resounding testament to the global reach of K-pop, the performance video for Taeyang's electrifying track "Shoong!" has achieved a remarkable milestone of 100 million views on YouTube, as announced by The Black Label, the agency overseeing the artist's endeavors.
Debuting in May, the captivating video features the dynamic presence of Blackpink's Lisa, a combination that captured the imagination of audiences worldwide. The collaboration proved its immense appeal by amassing an astounding 10 million views within a mere 15 hours of its release. Notably, this achievement marks the artist's second video to breach the 100 million views threshold this year, following the success of the music video for "Vibe," a collaboration with BTS' Jimin.
"Shoong!" stands as one of the six compelling tracks on Taeyang's EP titled "Down to Earth," a project that garnered significant attention upon its release in April. The song's popularity soared to great heights, catapulting it to the summit of the iTunes top songs chart in an impressive 30 regions, further solidifying Taeyang's status as a global music sensation.
The release of "Down to Earth" also marked a significant milestone in Taeyang's career, being his first solo album in approximately six years. The artist's unwavering dedication to his craft and his ability to evolve while staying true to his musical essence has undoubtedly contributed to the lasting impact of his music.
As the achievement of 100 million views for "Shoong!" unfolds, Taeyang's journey in the world of K-pop continues to be marked by milestones that highlight not only his artistic prowess but also the genre's unparalleled ability to connect with audiences across the globe. With each view, "Shoong!" reinforces the enduring power of music as a universal language that transcends boundaries, uniting fans in appreciation for creative expression and artistic innovation.
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