Neowiz Showcases Popular IPs at LICENSING JAPAN 2024, Expanding Global Business Opportunities
Kang In sig / Published November 19, 2024 09:55 PM
Kang In sig
Courtesy of Neowiz
Neowiz, co-led by Kim Seung Chul and Bae Tae Geun, announced its participation in LICENSING JAPAN 2024, an international B2B exhibition held from November 20 to November 22 at Makuhari Messe in Chiba, Japan. The annual event brings together global companies from the gaming, character, and animation industries, offering a platform for international licensing collaborations and business development.
As part of its strategy to strengthen intellectual property (IP) assets, Neowiz is presenting three of its most successful IPs at this year’s LICENSING JAPAN: Lies of P, which recently surpassed 7 million users worldwide; Cats & Soup, a mobile game with over 60 million global downloads; and BrownDust2, which will soon celebrate its 1.5-year anniversary with a dedicated fanbase. By showcasing these titles, Neowiz aims to not only reinforce its existing IP presence but also explore new licensing and business opportunities with global enterprises.
According to a Neowiz representative, the company’s participation is a strategic move to expand the reach of popular IPs like Lies of P on an international scale. “We look forward to meeting with companies from around the world to introduce Neowiz’s popular IPs and identify new business opportunities,” the representative stated. This approach reflects Neowiz’s ongoing commitment to strengthening its global brand presence and leveraging the unique appeal of its IPs to foster collaboration across markets.
Lies of P has become a standout title for Neowiz, appealing to fans globally with its dark fantasy narrative and challenging gameplay inspired by the classic story of Pinocchio. Since its launch, the game has attracted millions of players and established itself as a compelling IP for cross-market collaborations. Cats & Soup, a relaxing idle game featuring whimsical cat characters, has also captured a wide international audience, achieving impressive download numbers. Its universal appeal makes it an attractive option for potential licensing partners seeking to connect with a diverse, casual gaming audience.
Meanwhile, BrownDust2 continues to grow in popularity as it approaches its 1.5-year anniversary. Known for its strategic gameplay and dedicated fanbase, the game has established a niche that appeals to players worldwide. Its sustained success has positioned it as a valuable IP for Neowiz, with potential for expansion through strategic partnerships at LICENSING JAPAN.
LICENSING JAPAN provides a unique opportunity for Neowiz to engage with potential partners in the licensing industry, showcasing their IPs to industry leaders, and exploring new pathways for brand expansion. By interacting with other businesses across gaming, animation, and character IP sectors, Neowiz is positioned to uncover valuable insights and collaborations that could enhance its global business landscape.
With the rapidly expanding market for licensed digital entertainment, Neowiz’s participation in LICENSING JAPAN 2024 demonstrates a proactive approach to securing partnerships that align with its vision for global growth. The exhibition will serve as a springboard for Neowiz to capitalize on the international success of its games and engage with markets that value innovative and diverse content. By fostering relationships with companies that share an interest in cross-cultural entertainment, Neowiz seeks to solidify its brand and IP recognition on a worldwide scale.
As the event unfolds, Neowiz’s presence at LICENSING JAPAN reflects a commitment to the future of digital IP and the global potential of Korean gaming content.
Sayart / Kang In sig, insig6622@naver.com
Courtesy of Neowiz
Neowiz, co-led by Kim Seung Chul and Bae Tae Geun, announced its participation in LICENSING JAPAN 2024, an international B2B exhibition held from November 20 to November 22 at Makuhari Messe in Chiba, Japan. The annual event brings together global companies from the gaming, character, and animation industries, offering a platform for international licensing collaborations and business development.
As part of its strategy to strengthen intellectual property (IP) assets, Neowiz is presenting three of its most successful IPs at this year’s LICENSING JAPAN: Lies of P, which recently surpassed 7 million users worldwide; Cats & Soup, a mobile game with over 60 million global downloads; and BrownDust2, which will soon celebrate its 1.5-year anniversary with a dedicated fanbase. By showcasing these titles, Neowiz aims to not only reinforce its existing IP presence but also explore new licensing and business opportunities with global enterprises.
According to a Neowiz representative, the company’s participation is a strategic move to expand the reach of popular IPs like Lies of P on an international scale. “We look forward to meeting with companies from around the world to introduce Neowiz’s popular IPs and identify new business opportunities,” the representative stated. This approach reflects Neowiz’s ongoing commitment to strengthening its global brand presence and leveraging the unique appeal of its IPs to foster collaboration across markets.
Lies of P has become a standout title for Neowiz, appealing to fans globally with its dark fantasy narrative and challenging gameplay inspired by the classic story of Pinocchio. Since its launch, the game has attracted millions of players and established itself as a compelling IP for cross-market collaborations. Cats & Soup, a relaxing idle game featuring whimsical cat characters, has also captured a wide international audience, achieving impressive download numbers. Its universal appeal makes it an attractive option for potential licensing partners seeking to connect with a diverse, casual gaming audience.
Meanwhile, BrownDust2 continues to grow in popularity as it approaches its 1.5-year anniversary. Known for its strategic gameplay and dedicated fanbase, the game has established a niche that appeals to players worldwide. Its sustained success has positioned it as a valuable IP for Neowiz, with potential for expansion through strategic partnerships at LICENSING JAPAN.
LICENSING JAPAN provides a unique opportunity for Neowiz to engage with potential partners in the licensing industry, showcasing their IPs to industry leaders, and exploring new pathways for brand expansion. By interacting with other businesses across gaming, animation, and character IP sectors, Neowiz is positioned to uncover valuable insights and collaborations that could enhance its global business landscape.
With the rapidly expanding market for licensed digital entertainment, Neowiz’s participation in LICENSING JAPAN 2024 demonstrates a proactive approach to securing partnerships that align with its vision for global growth. The exhibition will serve as a springboard for Neowiz to capitalize on the international success of its games and engage with markets that value innovative and diverse content. By fostering relationships with companies that share an interest in cross-cultural entertainment, Neowiz seeks to solidify its brand and IP recognition on a worldwide scale.
As the event unfolds, Neowiz’s presence at LICENSING JAPAN reflects a commitment to the future of digital IP and the global potential of Korean gaming content.
