AOL has been integrated into the Yahoo family of brands, joining a portfolio of digital platforms that includes several major websites and applications. This collection of online properties encompasses Yahoo, AOL, Engadget, In The Know, and Makers, all operating under the unified Yahoo brand umbrella.
When users access these sites and applications within the Yahoo family of brands, the company implements a comprehensive cookie policy. These cookies, which include similar technologies such as web storage, enable the operators of websites and apps to store and read information directly from users' devices. The technology serves multiple essential functions across all platforms in the network.
The cookie system serves three primary purposes for the Yahoo family of brands. First, it provides the fundamental infrastructure to deliver sites and apps to users effectively. Second, it handles user authentication, applies necessary security measures, and prevents spam and abuse across all platforms. Third, it enables comprehensive measurement capabilities to track user engagement and platform performance.
The measurement system implemented across Yahoo's family of brands collects detailed analytics about user behavior and device usage. The company tracks the number of visitors to their pages, identifies the type of devices users employ (specifically iOS or Android), monitors the browsers users prefer, and records the duration of visits to their websites and apps. This comprehensive data collection provides insights into user engagement patterns across the entire network.
All collected data is processed in aggregate form and is not tied to specific individual users, according to the company's privacy practices. Users can access more detailed information about these data collection practices through the company's comprehensive cookie policy, which outlines the full scope of how their information is handled across the Yahoo family of brands.
