A comprehensive privacy policy outlines how personal data is processed for content delivery and advertising purposes on digital platforms. The policy explains that user information is collected and analyzed to deliver targeted content and advertisements while measuring their effectiveness to gain insights about website performance and user engagement patterns.
The data processing framework operates on the basis of user consent and legitimate business interests, with information being shared among designated partners. Users maintain the right to either provide consent or object to data processing based on legitimate interest grounds, with these choices being communicated through specific purpose categories or at the individual partner level.
The privacy framework includes detailed sections covering purposes, features, and vendor information related to data processing activities. Users can exercise their rights for specific processing purposes through interactive toggles, allowing them to control how their information is used based on either consent or legitimate interest legal foundations.
A comprehensive vendor list provides transparency about which third parties process user data and their declared purposes or features for such processing. The system enables users to manage their privacy preferences for each individual vendor based on the specific legal basis that each vendor claims for their data processing activities.
The privacy policy is powered by the Transparency and Consent Framework, which provides standardized options for users to save their preferences, reject data processing, or agree to the terms. This framework ensures compliance with privacy regulations while maintaining transparency about data processing practices across the digital advertising ecosystem.
