Yahoo has clarified its position as part of a broader family of brands that includes several well-known digital platforms and services. The company operates an extensive network of websites and applications that millions of users interact with daily across various digital touchpoints.
The Yahoo brand family encompasses multiple popular platforms including Yahoo itself, AOL, Engadget, In The Know, and Makers. These sites and applications are owned and operated under the Yahoo umbrella, creating a comprehensive digital ecosystem that serves diverse user interests and needs. Each platform within this family maintains its unique identity while benefiting from shared technological infrastructure and resources.
When users access these sites and applications, Yahoo employs cookies and similar tracking technologies to enhance the user experience. Cookies, which include similar technologies such as web storage, enable website and application operators to store and retrieve information from users' devices. This functionality is essential for maintaining seamless user experiences across different sessions and devices.
Yahoo utilizes these cookies for several specific purposes that directly benefit users and platform security. The primary functions include providing access to their sites and applications, authenticating users to ensure secure access, implementing security measures to protect user data, and preventing spam and abuse across their platforms. These security measures are crucial for maintaining the integrity and safety of the user experience.
Additionally, Yahoo collects measurement data to better understand how users interact with their platforms. This includes counting the number of visitors to their pages, identifying the types of devices users employ such as iOS or Android systems, determining which browsers users prefer, and tracking how long visitors spend on their websites and applications. All measurement data is collected in an aggregated format and is not linked to specific individual users, ensuring privacy while providing valuable insights for platform improvement.
Users can access Yahoo's comprehensive cookie policy to learn more about these practices and understand how their data is being used across the Yahoo brand family. This transparency initiative reflects the company's commitment to keeping users informed about data collection practices in the digital advertising and content delivery landscape.
