Two entrepreneurs from Saint-Pol-de-Léon have recently launched their own graphic design brand, creating visuals designed to make people either smile or think deeply. Lisa Laurans and Yohann Cueff established their new company in the French coastal town, focusing on creating distinctive graphic designs that can be adapted for various applications including posters and clothing.
The founders have developed their brand concept around creating visual content that evokes emotional responses from viewers. Their designs are versatile and can be applied across multiple mediums, allowing customers to display the artwork on everything from wall posters to wearable items like t-shirts and other apparel.
The duo has partnered with Anna Le Pors, a student specializing in digital creation, who is working alongside the two founders to help develop and present their inaugural collection. Le Pors brings her expertise in digital design to complement the founders' vision for the brand.
To officially introduce their brand to the public, Laurans and Cueff have organized a launch event scheduled for Saturday, August 23, 2025, in the nearby town of Roscoff. During this inaugural presentation, they will showcase their first collection under the brand name BYNU, giving attendees their first look at the range of designs and products the new company has developed.
The launch event represents a significant milestone for the Saint-Pol-de-Léon-based entrepreneurs as they enter the competitive graphic design market with their unique approach to visual storytelling and artistic expression.
