Mind Design Studio, working alongside the digital platform Dom World, is pioneering a groundbreaking architectural methodology that seamlessly blends traditional craftsmanship with cutting-edge immersive technologies and machine learning capabilities. This innovative approach stems from the fundamental belief that contemporary architecture cannot operate in isolation from the digital and cultural forces that are reshaping everyday human experiences, requiring the field to evolve its practices while maintaining its core principles.
The London-based experimental architecture and design practice was founded by Miroslav Naskov, who also serves as co-founder of Dom World. Mind Design Studio specializes in projects that merge digital innovation with deeply human-centered design values, spanning architecture, immersive environments, and research-driven installations. The studio's work explores how emerging technologies, particularly artificial intelligence, can coexist harmoniously with intuitive, craft-based design processes.
Through sophisticated hybrid workflows that combine hand-modeled forms, real-time collaboration tools, and AI-driven iterations using platforms like Midjourney, the team creates environments that are simultaneously visually striking, emotionally resonant, participatory, and intelligent. "This is where craft, play, and AI converge – not as tools, but as an integrated methodology," explains Naskov, emphasizing the holistic nature of their approach.
The studio's design process begins with physical intuition and hands-on creation. Using professional software tools like Maya and Rhino, team members sketch by hand-sculpting curves and volumes that prioritize sensuality, beauty, and clarity. These forms transcend mere geometry, serving as expressions of emotional intent that are shaped with both precision and passion, making design a way of thinking through making and allowing seamless transitions between physical and digital, abstract and built environments.
"We use curves not just for geometry, but for their sensual quality, searching for legibility in new ideas, for pure beauty driven by nature," explains the founder of Mind Design and co-founder of Dom World. Once these initial models take shape, the studio incorporates various AI platforms including Midjourney, Runway, Kling, and mnmi to explore expanded possibilities and iterations.
Crucially, AI technology doesn't replace human intuition in their methodology – instead, it amplifies and extends it. "The hand still leads, but the machine helps it see further," adds Naskov. The final results remain guided by the designer's trained eye and aesthetic judgment, creating a fluid, iterative workflow that is simultaneously analytical yet poetic, computational yet carefully crafted by human sensibility.
Architecture transforms into a space for active dialogue through this innovative methodology. Rather than presenting static renderings and fixed presentations, Mind Design brings conceptual designs into Dom World – a multiplayer digital environment where teams, clients, and collaborators can enter and experience designs together in real-time. This approach transforms architectural development into something collective and open-ended, where visualization becomes a laboratory for shared exploration rather than merely a presentation tool.
Within Dom World, design decisions are shaped through direct interaction and collaborative engagement. Adaptive features powered by artificial intelligence personalize each user's experience, suggest refinements based on usage patterns, and keep the entire process responsive to participant feedback. The digital space itself becomes a playground for design thinking, where users move freely, test ideas in real-time, and generate valuable insights through direct interaction.
During what the studio calls the "Play phase," feedback isn't added at the project's conclusion but is built into the very beginning of the design process. This approach fundamentally reframes traditional notions of authorship in architecture – Mind Design doesn't just design for people, they design with them as active collaborators and co-creators.
Artificial intelligence serves a dual function in this comprehensive process, operating both as a generative tool for creating new possibilities and as a sophisticated learning system that improves over time. After every interactive session, the studio systematically collects real-time feedback data, analyzing how participants move through spaces, respond to different elements, and engage with various design features, then feeds this information back into their AI models for continuous improvement.
The system then refines its underlying logic, identifies meaningful patterns in user behavior, and informs future design iterations with data-driven insights. Over time, this feedback loop makes the entire process increasingly intelligent and adaptive to human needs. Rather than diminishing the designer's role or replacing human creativity, this technological integration enhances professional capabilities, with AI serving as a collaborative partner that provides deeper insights, optimizes design decisions, and supports both emotional resonance and functional clarity in final designs.
Mind Design's innovative approach is demonstrated through significant projects including their vision for the LA28 Olympic Village, developed in collaboration with Studio Tim Fu, which combines hand-modeled massing studies with AI-augmented iterations. Additional work showcased at prestigious venues like Venice Design Week illustrates how artificial intelligence can expand architectural authorship rather than dilute creative expression. Through the integration of sculptural clarity with computational logic, Mind Design Studio is actively pushing the boundaries of what contemporary architecture can achieve in an increasingly digital world.
