Yahoo has provided detailed information about its position as part of a larger family of digital brands and how it collects user data through its various platforms. The company operates as a key component of the Yahoo brand family, which encompasses multiple well-known websites and applications that millions of users access daily.
The Yahoo brand family includes several major digital properties that the company owns and operates. These platforms consist of Yahoo itself, AOL, Engadget, In The Know, and Makers. Each of these sites and applications serves different user needs, from email and news services to technology coverage and lifestyle content, creating a comprehensive digital ecosystem under the Yahoo umbrella.
When users interact with Yahoo's sites and applications, the company utilizes cookies and similar technologies to enhance the user experience. These cookies, which include related technologies such as web storage, enable website and application operators to store and retrieve information from users' devices. Yahoo has made its cookie policy available for users who want to learn more about how these technologies function and what data they collect.
Yahoo uses cookies for several specific purposes across its platform network. The primary functions include providing access to Yahoo's sites and applications, authenticating users to ensure secure access to accounts, implementing security measures to protect user data, and preventing spam and abuse across the platform. These security features help maintain the integrity of Yahoo's services and protect users from potential threats.
The company also employs measurement tools to analyze user behavior and platform performance. Yahoo tracks various metrics including the number of visitors to its pages, the types of devices users employ (such as iOS or Android), the web browsers they use, and the duration of their visits to Yahoo's websites and applications. This data collection helps the company understand user preferences and improve its services accordingly.
Importantly, Yahoo emphasizes that measurement data is collected in an aggregated format and is not linked to specific individual users. This approach allows the company to gather valuable insights about user trends and platform usage while maintaining user privacy and ensuring that personal information remains protected within their data collection practices.
