Sayart.net - EXO Launches Captivating Pop-Up Store in Anticipation of Seventh LP Release, "EXIST"

  • September 06, 2025 (Sat)
cover image

EXO Launches Captivating Pop-Up Store in Anticipation of Seventh LP Release, "EXIST"

Published July 8, 2023 11:31 PM

SM Entertainment


K-pop powerhouse EXO is set to thrill fans with the unveiling of their exclusive pop-up store, "EXOcial Club -- Cream Soda," timed perfectly with the highly-anticipated release of their seventh full-length album, "EXIST." SM Entertainment announced on Thursday that the pop-up store will be open to the public from July 11 to August 6 at the prestigious D Museum and Understand Avenue in Seoul.

Drawing inspiration from the album's title track, "Cream Soda," the concept of the pop-up store promises to transport fans into a world of enchantment and excitement. At the heart of the experience lies a captivating photo zone meticulously crafted to resemble the set of the "Cream Soda" music video. Additionally, fans can revel in an arcade game zone, indulge in a photo booth to capture precious memories, explore a captivating exhibition, and immerse themselves in a merchandise zone featuring an array of exclusive items.

The merchandise zone will offer a wide selection of goods, including the highly sought-after "EXO Cream Soda" drink, albums, and merchandise designed to enhance fans' enjoyment of EXO's highly-anticipated comeback. Fans will have the opportunity to immerse themselves in the world of EXO, fully embracing the group's latest musical journey.

EXO's seventh full-length album, "EXIST," is set to drop on July 10, marking an exhilarating moment for both the group and their dedicated fan base. This highly-anticipated full-unit comeback arrives approximately four years after the release of their sixth album, "Obsession," in 2019.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com 

"EXOcial Club -- Cream Soda" Immerses Fans in a Whimsical Experience at Seoul's D Museum and Understand Avenue

SM Entertainment


K-pop powerhouse EXO is set to thrill fans with the unveiling of their exclusive pop-up store, "EXOcial Club -- Cream Soda," timed perfectly with the highly-anticipated release of their seventh full-length album, "EXIST." SM Entertainment announced on Thursday that the pop-up store will be open to the public from July 11 to August 6 at the prestigious D Museum and Understand Avenue in Seoul.

Drawing inspiration from the album's title track, "Cream Soda," the concept of the pop-up store promises to transport fans into a world of enchantment and excitement. At the heart of the experience lies a captivating photo zone meticulously crafted to resemble the set of the "Cream Soda" music video. Additionally, fans can revel in an arcade game zone, indulge in a photo booth to capture precious memories, explore a captivating exhibition, and immerse themselves in a merchandise zone featuring an array of exclusive items.

The merchandise zone will offer a wide selection of goods, including the highly sought-after "EXO Cream Soda" drink, albums, and merchandise designed to enhance fans' enjoyment of EXO's highly-anticipated comeback. Fans will have the opportunity to immerse themselves in the world of EXO, fully embracing the group's latest musical journey.

EXO's seventh full-length album, "EXIST," is set to drop on July 10, marking an exhilarating moment for both the group and their dedicated fan base. This highly-anticipated full-unit comeback arrives approximately four years after the release of their sixth album, "Obsession," in 2019.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com 

Related articles

Le Sserafim Claims Top Spot as Japan's Best-Selling Rookie Artist, Shattering Records
Jimin of BTS Achieves Unprecedented Solo Success, Shattering Records on Pandora Music
NCT127 Joins Forces with Disney+ for Captivating Documentary, "NCT 127: The Lost Boys"
Le Sserafim Thrills Fans with Debut English-Language Song, Showcasing Artistic Versatility

WEEKLY HOTISSUE