Artsy has released its second annual Gallery Report for 2025, showcasing the galleries and dealers that achieved the most significant impact through online art sales on the platform over the past year. The comprehensive report features 40 partner galleries across four distinct categories: large, mid-size, small, and secondary market, with classifications determined by factors including the artists they represent, their physical locations, and participation in art fairs.
This year's report places additional emphasis on smaller galleries, recognizing their critical importance to the art ecosystem and the growing collector demand for more accessibly priced works by emerging artists. Despite persistent volatility in financial markets and headwinds facing the art world over the past year, online sales continue to represent a bright spot for galleries operating in the digital space.
Artsy has experienced notable growth in first-time purchasers on the platform throughout the year, particularly for listings where works are available for instant purchase. The featured galleries have succeeded by continuously experimenting with and evolving their practices and programs using Artsy's digital tools. Many of these top-performing galleries distinguished themselves by listing more of their works with visible prices or price ranges compared to their peers, a strategy that saves time by ensuring they receive interest only from the most qualified potential buyers.
Many successful galleries have also expanded the variety of works they offer on Artsy. Even the most prominent galleries often present works priced in the three or low four-figure dollar range to attract new clients who may eventually grow into higher price brackets. Consistent and welcoming engagement remains the unifying factor driving success on Artsy across all gallery categories.
Top-performing galleries demonstrate several key practices: they offer new works weekly, respond to inquiries and orders within hours or even minutes, and make potential clients they meet online feel just as valued as those who visit their physical galleries or fair booths. They actively engage by asking questions and discovering what else collectors might be interested in from their programs. Persistence also proves crucial, as Baldwin founder Adam Baldwin noted in his gallery's profile: "You'd be amazed how many people ignore two emails, and then the third one, they go 'oh, yeah, sorry, I've been meaning to reply to you.'"
In the large galleries category, Artsy spotlights the top-performing institutions based on commercial interactions data from June 2024 to June 2025. These galleries represent the most recognizable names in the art world, with multiple physical locations, regular participation at leading international art fairs, and partnerships with some of the world's most renowned artists. The works they list for sale on Artsy rank among the most coveted by collectors on the platform.
The top 10 large galleries proved highly prolific in uploading artworks to Artsy, with an average of 512 artworks uploaded over the analyzed period. These top-ranked galleries also demonstrate exceptional responsiveness to potential buyers, maintaining above-average response rates and speeds compared to other large galleries. Research shows that top-performing galleries of all sizes on Artsy respond at least 20 percent faster than their less successful peers.
Leading this year's large gallery rankings is Perrotin, which takes over the first-place position from last year's leader, Almine Rech. Founded in 1990 by Emmanuel Perrotin in Paris, the gallery has played a key role in supporting the careers of many influential contemporary artists, including Takashi Murakami, Maurizio Cattelan, and JR.
The mid-size gallery category focuses on established players positioned between international blue-chip and smaller, independent market segments. These galleries represent sizable numbers of artists, frequently attend international art fairs, and may operate more than one physical location. On Artsy, these galleries treat the platform as an extension of their physical spaces, sharing detailed information about their current programs, including comprehensive artwork descriptions and artist biographies.
Mid-size galleries in the rankings exemplify several best practices recommended for Artsy success. They respond to inquiries frequently and quickly, with the fastest gallery in this ranking achieving an average response time of two hours, while another top-responding gallery replied to 96 percent of its inquiries. Artsy recommends responding to inquiries within 24 hours as a standard practice.
Unit leads the mid-size gallery rankings for the second consecutive year, having previously topped the combined mid-size and small gallery category. Founded in 2013 by Joe Kennedy and his childhood friend Jonny Burt in a modest 300-square-foot popup space in West London, the gallery now operates from the heart of Mayfair, where it runs an active and dynamic program featuring emerging and mid-career artists.
Small galleries represent the bedrock of the contemporary art world, playing a crucial role in providing access to and shaping the careers of emerging artists. They help provide everyone from potential collectors to institutions with new ways of engaging with art at its most cutting-edge. These galleries use Artsy to introduce their programs and artists to wider audiences, many of whom encounter them for the first time via the platform.
This gallery segment demonstrates high focus on context and transparency. Top-ranking small galleries provide extensive information to help potential buyers, with comprehensive artist biographies including career data that help drive sales likelihood. Artist biographies convey credibility, which proves particularly important for emerging voices who lack the name recognition of their more established peers.
Topping the small gallery rankings this year is Cob, a London gallery that consistently punches above its weight in tastemaking prowess and growing the careers of the artists it shows. Founded in 2011 as an artist-led project space with adjacent studios, the gallery has remained steadfast in its commitment to emboldening and nurturing multidisciplinary emerging talent.
The secondary-market gallery section ranks top performers according to commercial activity from June 2024 to June 2025. While these galleries may represent some artists on the primary market for works being sold for the first time, their businesses are heavily weighted toward the secondary market, focusing on the resale of works. Of all categories, these galleries offer the broadest range of art, from works by the most recognizable artists of the past century to prints and editions, with many developing specific niches and specialties.
Top-ranking secondary-market galleries utilize Artsy to showcase their inventory in maximum detail and depth. Rather than being selective about listing works of particular price points or areas, these galleries list works across different categories and segments. They make extensive use of shows and viewing rooms to highlight their inventory in various ways, creating online-only showcases of particular series or artists that are coveted by collectors.
Topping the secondary-market list this year is new entrant Pinto Gallery, a digital-first gallery specializing in limited-edition prints and originals from leading Japanese artists as well as other in-demand names. The gallery has succeeded partly by maintaining flexibility in meeting demand for these names as it spikes and shifts, creating multiple entry points for collectors to access their artworks.
The report's methodology involved analyzing commercial actions on artworks listed by Artsy gallery partners from June 2024 through June 2025. Commercial actions, including inquiries and e-commerce purchases, serve as indicators of market interest and sales. The analysis also examined galleries' total gross merchandise value on Artsy, particularly for secondary-market galleries. Galleries were divided into the four categories through quantitative and qualitative factors, including the number of artists represented, inventory types, art fair presentations, physical gallery locations, and artwork value segments.
