The Korean Cultural Center (KCC) in Thailand successfully conducted a comprehensive K-Beauty class from July 21 to 23 as part of the 2025 Sejong Cultural Academy program. The three-day intensive workshop was organized under the auspices of South Korea's Ministry of Culture, Sports and Tourism in collaboration with the King Sejong Institute Foundation, highlighting the government's commitment to promoting Korean cultural exports through beauty and cosmetics education.
Renowned beauty instructor Kang JungChang led the specialized program, focusing primarily on 'K-POP idol makeup' techniques that have gained international popularity. The curriculum was designed to provide participants with both theoretical knowledge and practical skills essential to understanding the Korean beauty industry's approach to cosmetics and skincare.
The comprehensive course covered multiple aspects of Korean beauty standards and techniques. Participants received detailed instruction on skincare routines specifically tailored for different skin types, learned advanced blusher application techniques optimized for Asian facial structures, and explored lipstick selection and application methods suited for various skin tones. These elements collectively represent core components of the K-Beauty philosophy that emphasizes enhancing natural features while achieving the coveted Korean aesthetic.
Throughout the program, participants engaged in hands-on practice sessions where they could apply the newly learned techniques under professional supervision. Instructor Kang JungChang provided personalized advice and feedback to each participant, ensuring they gained practical experience and confidence in implementing K-Beauty principles. This interactive approach allowed attendees to develop a deeper understanding of Korean beauty culture beyond superficial application techniques.
The event represents part of South Korea's broader cultural diplomacy efforts to share Korean lifestyle and beauty practices with international audiences, contributing to the global expansion of the Korean Wave beyond entertainment into lifestyle sectors.
