Big Hit Music
In a groundbreaking collaboration, Tomorrow X Together, the breakout K-pop phenomenon, has been announced as the latest brand ambassador for the illustrious French fashion house, Dior. The news, revealed by the maison on Friday, marks a pivotal moment in the intertwining worlds of music and couture.
Renowned for their impeccable style and remarkable stage presence, Tomorrow X Together has captured the attention of Dior's artistic director, Kim Jones. "Tomorrow X Together are the perfect ambassadors for Dior," praised Jones, underscoring the band's attitude and flair. Notably, Jones personally curated custom-designed stage ensembles for the quintet, a wardrobe that debuted during their electrifying headlining performance at the Lollapalooza festival in Chicago. The group's historic participation marked a monumental first for any K-pop act at the renowned event.
Adding to their remarkable trajectory, the band has garnered accolades on the international music scene. Recently, Tomorrow X Together received two coveted nominations for the upcoming 2023 MTV Video Music Awards. The nominations include the esteemed PUSH Performance of the Year and a spot in the fiercely contested best K-Pop category. The nominated track, "Sugar Rush Ride," serves as the lead single from the band's fifth EP, titled "The Name Chapter: Temptation."
As their star continues to ascend, Tomorrow X Together is poised to take their unparalleled energy and talent to global stages once more. This weekend, the band is set to captivate fans in the Philippines with an eagerly anticipated concert, forming an integral part of their second international tour.
With their meteoric rise in both the music and fashion realms, Tomorrow X Together has solidified their status as not only musical trailblazers but also as trendsetters on a global scale. As their journey unfolds, their collaboration with Dior stands as a testament to the indomitable spirit of creativity and innovation that defines both the music industry and the world of high fashion.
Sayart.net
Blue YIM, yimyoungseo1010@naver.com
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