Yahoo has provided detailed information about its data collection and usage practices across its comprehensive family of digital brands and platforms. The tech company operates multiple popular websites and applications that millions of users access daily for news, entertainment, and various online services.
The Yahoo family of brands encompasses several well-known digital properties, including the flagship Yahoo platform, AOL, the technology news site Engadget, the lifestyle and trending content platform In The Know, and Makers. These diverse platforms serve different user demographics and interests while operating under Yahoo's unified privacy and data management policies.
When users interact with Yahoo's sites and applications, the company employs cookies and similar tracking technologies to enhance user experience and platform functionality. These cookies, which include web storage and other similar technologies, enable website and app operators to store and retrieve information from users' devices. Yahoo has made its cookie policy readily available to users who want to learn more about how these technologies work and their specific applications.
The company uses these cookies and tracking technologies for several key purposes, including providing seamless access to their sites and apps, authenticating users to ensure secure account access, implementing security measures to protect user data and platform integrity, and preventing spam and abuse across their platforms. These functions are essential for maintaining the quality and safety of the user experience.
Yahoo also conducts comprehensive measurement and analytics activities to better understand user engagement and platform performance. The company tracks the number of visitors to its various pages, identifies the types of devices users employ to access their services, such as iOS or Android devices, monitors which browsers users prefer, and measures how long visitors spend on their websites and applications. This analytical data is collected in aggregate form and is not linked to individual users, helping to protect user privacy while still providing valuable insights for platform improvement and optimization.
