K-pop girl group Meovv is making their highly anticipated return to the music scene with the release of their new single "Burning Up," according to an announcement made by their agency, The Black Label, on Tuesday. This marks the group's first new musical offering since they dropped their debut extended play album "My Eyes Open Vvide" back in May.
The upcoming single, which is scheduled for release at 6 p.m., has been characterized by the agency as both "explosive" and "passionate," promising fans a completely different sonic experience compared to the tracks featured on their inaugural EP. The new release represents a significant evolution in the group's musical direction and artistic growth since their debut.
Group member Gawon shared her excitement about the new track, describing "Burning Up" as "the crystal" of fiery energy. She revealed an interesting detail about their creative process, explaining that unlike the songs from their first album, which all the members had the opportunity to hear before their official debut, "Burning Up" was completely new to them when they first listened to it after becoming an established group. This fresh experience of hearing the song as Meovv made her feel "all the more confident about the song" and added a new dimension to their artistic journey.
Fellow member Narin also expressed her enthusiasm for the upcoming release, sharing her aspirations for what the new track will showcase to their fans. She emphasized that the group is striving to reveal a more "raw and free" side of their team through this latest musical venture, suggesting a more authentic and unfiltered approach to their artistry that differs from their previous work.
Meovv is a five-member girl group that made their official debut in September under The Black Label, the renowned entertainment company led by Teddy, the acclaimed hit producer who has been behind numerous chart-topping songs for some of K-pop's biggest acts including BIGBANG, 2NE1, and BLACKPINK. The group's lineup consists of talented members Sooin, Gawon, Anna, Narin, and Ella, each bringing their unique skills and personalities to create the group's distinctive identity in the competitive K-pop landscape.
