The Boyz Part Ways with IST Entertainment, Sign Exclusive Contract with Global Production Firm One Hundred
Sharon Jung / Published November 14, 2024 11:33 PM
Sharon Jung
Courtesy of the group's instagram
The popular K-pop group The Boyz will be leaving their current agency, IST Entertainment, and joining forces with global production company One Hundred, as announced by One Hundred on November 15. The agency confirmed, “All members of The Boyz will be transferring to One Hundred under an exclusive contract.”
A representative from One Hundred expressed enthusiasm for the move, stating, “We were impressed by the members’ collective decision to transition together. We look forward to embarking on this new chapter with them.” The agency has pledged to support The Boyz not only in group activities but also in individual endeavors, ensuring that each member has the opportunity to showcase their unique talents.
Starting mid-December, The Boyz will operate as artists under One Hundred, marking the beginning of a new phase in their careers. However, the group name may change, as discussions are ongoing regarding the transfer of the current group name from IST Entertainment.
One Hundred, known for managing a wide array of artists, is the parent company of labels such as Big Planet Made Entertainment, INB100, and Million Market. Their roster includes prominent names like Lee Seung Gi, Taemin, and EXO’s sub-unit ChenBaekXi, underscoring the agency’s influence in the industry and its capacity to support high-profile artists.
The Boyz’s transition to One Hundred signifies a strategic shift aimed at expanding their global reach. One Hundred’s resources and international connections are expected to elevate The Boyz’s career to new heights, positioning them for greater influence in the competitive global music market.
This move reflects the increasing importance of artist agency dynamics within K-pop, as groups seek new opportunities to optimize their creative and commercial potential. Fans of The Boyz eagerly await details about their next projects and any potential rebranding efforts that may follow their transition.
With the full backing of One Hundred, The Boyz are set to explore broader horizons and capitalize on the opportunities that come with a global production powerhouse, signaling an exciting new direction for both the group and its fans.
Sayart / Sharon Jung, guhuijeong784@gmail.com
Courtesy of the group's instagram
The popular K-pop group The Boyz will be leaving their current agency, IST Entertainment, and joining forces with global production company One Hundred, as announced by One Hundred on November 15. The agency confirmed, “All members of The Boyz will be transferring to One Hundred under an exclusive contract.”
A representative from One Hundred expressed enthusiasm for the move, stating, “We were impressed by the members’ collective decision to transition together. We look forward to embarking on this new chapter with them.” The agency has pledged to support The Boyz not only in group activities but also in individual endeavors, ensuring that each member has the opportunity to showcase their unique talents.
Starting mid-December, The Boyz will operate as artists under One Hundred, marking the beginning of a new phase in their careers. However, the group name may change, as discussions are ongoing regarding the transfer of the current group name from IST Entertainment.
One Hundred, known for managing a wide array of artists, is the parent company of labels such as Big Planet Made Entertainment, INB100, and Million Market. Their roster includes prominent names like Lee Seung Gi, Taemin, and EXO’s sub-unit ChenBaekXi, underscoring the agency’s influence in the industry and its capacity to support high-profile artists.
The Boyz’s transition to One Hundred signifies a strategic shift aimed at expanding their global reach. One Hundred’s resources and international connections are expected to elevate The Boyz’s career to new heights, positioning them for greater influence in the competitive global music market.
This move reflects the increasing importance of artist agency dynamics within K-pop, as groups seek new opportunities to optimize their creative and commercial potential. Fans of The Boyz eagerly await details about their next projects and any potential rebranding efforts that may follow their transition.
With the full backing of One Hundred, The Boyz are set to explore broader horizons and capitalize on the opportunities that come with a global production powerhouse, signaling an exciting new direction for both the group and its fans.
