Korean content continues to lead the global streaming market, securing the top spot in Netflix’s non-English category for two consecutive years. According to Netflix’s latest viewership report released on the 27th, K-content recorded the highest number of views in the non-English segment for both 2023 and 2024, solidifying its dominance on the platform.
Netflix publishes its viewership report every six months, providing insights into audience preferences worldwide. The report details the total watch hours and view counts of all original and licensed content that has accumulated at least 50,000 hours of viewing. The number of views is calculated by dividing the total watch hours by the content’s runtime and rounding to the nearest 100,000.
The latest data highlights the strong performance of non-English content, particularly from South Korea, Japan, France, Colombia, and Brazil. Collectively, productions from these countries accounted for one-third of the total views. Netflix’s strategy of investing in local creators and original storytelling appears to be paying off, as audiences worldwide continue to embrace diverse narratives from different cultural backgrounds.
Netflix’s total global viewing time in the second half of 2024 reached 94 billion hours, marking a 5% increase compared to the same period in the previous year. Among this massive volume, Korean series, films, and reality shows stood out across multiple genres, reinforcing the industry’s growing global influence.
The highly anticipated “Squid Game” Season 2, starring Lee Jung Jae, delivered an impressive performance despite being released just six days before the year’s end. It amassed approximately 87 million views, making it the most-watched series of the second half of 2024. This achievement underscores the show’s enduring popularity and Netflix’s continued reliance on Korean originals as a major driver of engagement.
In the film category, “The Uncanny Servant” recorded 40 million views, followed by “War Chronicles” with 24 million and “Cross” with 23 million. Meanwhile, Korean dramas also performed exceptionally well, with “Mom’s Friend’s Son” accumulating 20 million views, and “Black & White Chef: Culinary Class War” reaching 17 million. These numbers demonstrate K-content’s broad appeal across different storytelling formats.
Netflix acknowledged the continued success of Korean productions, stating, "K-content has ranked first among non-English content for two consecutive years. We will continue to push creative boundaries and collaborate with diverse partners to expand our global reach."
With the momentum of Korean content showing no signs of slowing down, Netflix’s investment in local productions and storytelling innovation is expected to further strengthen its global leadership in the streaming industry.
Sayart / Kelly.K, pittou8181@gmail.com
Korean content continues to lead the global streaming market, securing the top spot in Netflix’s non-English category for two consecutive years. According to Netflix’s latest viewership report released on the 27th, K-content recorded the highest number of views in the non-English segment for both 2023 and 2024, solidifying its dominance on the platform.
Netflix publishes its viewership report every six months, providing insights into audience preferences worldwide. The report details the total watch hours and view counts of all original and licensed content that has accumulated at least 50,000 hours of viewing. The number of views is calculated by dividing the total watch hours by the content’s runtime and rounding to the nearest 100,000.
The latest data highlights the strong performance of non-English content, particularly from South Korea, Japan, France, Colombia, and Brazil. Collectively, productions from these countries accounted for one-third of the total views. Netflix’s strategy of investing in local creators and original storytelling appears to be paying off, as audiences worldwide continue to embrace diverse narratives from different cultural backgrounds.
Netflix’s total global viewing time in the second half of 2024 reached 94 billion hours, marking a 5% increase compared to the same period in the previous year. Among this massive volume, Korean series, films, and reality shows stood out across multiple genres, reinforcing the industry’s growing global influence.
The highly anticipated “Squid Game” Season 2, starring Lee Jung Jae, delivered an impressive performance despite being released just six days before the year’s end. It amassed approximately 87 million views, making it the most-watched series of the second half of 2024. This achievement underscores the show’s enduring popularity and Netflix’s continued reliance on Korean originals as a major driver of engagement.
In the film category, “The Uncanny Servant” recorded 40 million views, followed by “War Chronicles” with 24 million and “Cross” with 23 million. Meanwhile, Korean dramas also performed exceptionally well, with “Mom’s Friend’s Son” accumulating 20 million views, and “Black & White Chef: Culinary Class War” reaching 17 million. These numbers demonstrate K-content’s broad appeal across different storytelling formats.
Netflix acknowledged the continued success of Korean productions, stating, "K-content has ranked first among non-English content for two consecutive years. We will continue to push creative boundaries and collaborate with diverse partners to expand our global reach."
With the momentum of Korean content showing no signs of slowing down, Netflix’s investment in local productions and storytelling innovation is expected to further strengthen its global leadership in the streaming industry.
