The eight-member South Korean boy group YOUNITE, managed by Brand New Music, has achieved a significant milestone in their international career by receiving official recognition from a Brazilian municipal government. On August 21, the group was formally presented with a Certificate of Appreciation from the City Hall of Piracicaba in São Paulo State, Brazil, marking a notable achievement for K-pop artists in Latin America.
The members of YOUNITE—Eunho, Steve, Eunsang, Hyungseok, Woono, DEY, Kyungmun, and Sion—were recognized for their cultural contributions and their role in bridging communities through music. The Piracicaba City Hall issued a statement explaining the reasoning behind this honor, describing YOUNITE as "a symbol of the global young generation and representative artists who connect cultures through the power of music."
According to city officials, the group serves as an important cultural bridge between Piracicaba citizens and the Korean community, fostering meaningful dialogue and delivering hope to local residents. This recognition holds particular significance as it represents one of the first instances where a local Brazilian government has officially acknowledged a K-pop artist as a cultural symbol, demonstrating the growing influence of Korean popular culture in South America.
The group members expressed their deep appreciation for this unexpected honor during the ceremony. "It's already overwhelming to meet and perform for our Brazilian fans, and we're truly thankful to be given such an honorable recognition," YOUNITE stated in their acceptance remarks. "We will continue to connect cultures and deliver hope through our music."
This recognition comes as part of YOUNITE's ongoing Brazil tour, which is being hosted by the Korean Cultural Center in Brazil (CCCB). The tour began in São Paulo on August 16 and has already included successful performances in Curitiba and Piracicaba, where the group has received enthusiastic responses from local fans and music lovers. The extensive tour schedule demonstrates the growing appetite for K-pop entertainment across Brazil's major metropolitan areas.
The group's Brazilian tour is set to continue with additional performances scheduled in several major cities. YOUNITE will bring their music to audiences in Rio de Janeiro, Belo Horizonte, Goiânia, and Brasília, with the tour concluding on August 31. This comprehensive itinerary showcases the group's commitment to reaching fans across different regions of Brazil and strengthening cultural ties between South Korea and Brazil.
Adding to their recent achievements, YOUNITE has been actively targeting the Latin American market with their latest musical release. On August 4, the group launched their second single titled "BOMBA," which was specifically created with Latin American audiences in mind. The group is currently engaged in active promotional activities for this release, further solidifying their commitment to expanding their presence in the Latin American music market and connecting with Spanish and Portuguese-speaking fans worldwide.
