Courtesy of SM Entertainment
A recent incident involving an overzealous fan, commonly referred to as a "sasaeng," has reverberated through the world of K-pop, prompting a resolute legal reaction from SM Entertainment, the agency representing NCT member Jaehyun. In response to the trespassing into Jaehyun's hotel room, the agency is collaborating with law enforcement to conduct a thorough investigation.
The unsettling event unfolded on August 21 when an NCT sasaeng uploaded a series of videos exposing the interior of Jaehyun's hotel room. These illicitly filmed videos offered a glimpse into the idol's accommodation, the very place where NCT's members had resided during their U.S. tour in October 2022. The footage also inadvertently revealed Jaehyun's stage costumes.
In a social media post, the fan admitted, "Due to the circumstances, I had to hurry, but used a hotel key card to enter."
In response to concerned fans' outcry, SM Entertainment swiftly addressed the situation. In a statement, the agency expressed deep concern, deeming the production and dissemination of such videos as a grave invasion of the idol's privacy. The statement emphasized their proactive stance in identifying the initial uploader and those involved in the illegal distribution.
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| ▲ Courtesy of SM Entertainment |
"We are actively seeking collaboration with investigative bodies, both domestically and internationally, as we work alongside multiple legal agencies to address this matter," the agency stated firmly.
This incident is not the first time that NCT has encountered issues linked to sasaeng behavior. In November 2022, a sasaeng unlawfully entered the residence of Haechan, another NCT member. In contrast to previous leniency, SM Entertainment has now articulated a more stringent stance, pledging to no longer overlook any unlawful conduct by sasaengs.
Amidst these challenges, NCT remains resolute in their commitment to their craft. The group is poised for their "NCT NATION: To The World" concert on August 26, with the release of their fourth full-length album, "Golden Age," scheduled just two days later. As the industry continues to grapple with issues of privacy and fandom culture, this incident serves as a poignant reminder of the complex dynamics shaping the K-pop landscape.
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Joy, nunimbos@gmail.com
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