Sayart.net - Production Companies Apologize for Cultural Insensitivity in JTBC′s Romantic Comedy ＂King the Land＂

JTBC

In a heartfelt response to mounting criticism, the production companies behind JTBC's romantic comedy series, "King the Land," issued an official apology on Wednesday for the cultural insensitivity portrayed in certain aspects of the show. Npio Entertainment, BY4M Studio, and SLL expressed their sincere remorse to viewers through an apology letter posted on the show's website, available in Korean, English, and Arabic.

Acknowledging their missteps, the production companies emphasized that their intentions were never to caricature or distort any specific country or culture. However, they recognized their lack of understanding, experience, and consideration for the sensitivities of other cultures, pledging to thoroughly review the controversial scenes and take appropriate measures.

"We deeply regret the unintended negative impact caused by our portrayal and depiction of certain cultural elements," stated the production studios in their apology letter. "Moving forward, we are committed to creating content that can be universally enjoyed, irrespective of geographical origins or cultural backgrounds."

The controversy surrounding "King the Land" primarily stemmed from criticisms directed at the character Prince Samir and the show's misleading portrayal of Arab culture. Following the airing of the latest episode on July 9, both local and global viewers expressed their disappointment, noting that the character was depicted as a gullible and wealthy prince who seemingly solves problems through his financial resources. Adding to the concerns, observers pointed out that the role was portrayed by Anupam Tripathi, a non-Arab actor from India.

With "King the Land" comprising a total of 16 episodes, eight of which have been released as of July 9, the series has faced significant backlash for its handling of cultural representation. The allegations of cultural insensitivity have prompted an important dialogue surrounding accurate and respectful portrayals of diverse cultures in media.

The production companies' commitment to rectifying their missteps and striving for cultural inclusivity has been met with a cautious response from the public. Many are hopeful that this incident will serve as a catalyst for heightened awareness and sensitivity towards cultural representation in the entertainment industry.

Sayart.net 

Blue YIM, yimyoungseo1010@naver.com