The upcoming Netflix original series "Aema" represents a two-decade-long passion project for director Lee Hae-young, who revealed that the concept has undergone significant evolution before reaching its final form. The six-episode series draws inspiration from the controversial 1982 blockbuster "Madame Aema" and delves into the dynamic and chaotic landscape of 1980s Korean cinema, with a particular focus on the powerful bonds of female friendship that developed during the tumultuous pursuit of stardom.
At a press conference held in Seoul on Monday, director Lee Hae-young explained the lengthy development process behind the project. "It's been quite a while since I first conceived the idea, but I wasn't confident enough to make it into a two-hour movie," he shared with reporters. The director emphasized how changing times and evolving perspectives ultimately shaped the project's direction, making the series format more suitable for the comprehensive storytelling he envisioned.
"Times have changed so much and my own perspectives have expanded, allowing the story to be told in a more comprehensive narrative," Lee continued. "It is like fulfilling my long-cherished dream." This extended development period allowed the director to explore themes and narratives that might not have been possible in earlier decades, particularly those focusing on female experiences in a male-dominated industry.
The series centers around two compelling female protagonists who navigate the challenging entertainment industry of the 1980s. Hee-ran, portrayed by Lee Ha-nee, represents the established star of her era, known for her sharp wit and unwavering commitment to her principles. In contrast, Ju-ae, played by Bang Hyo-rin, embodies the ambitious newcomer working as a nightclub dancer while harboring dreams of achieving stardom. Her big break comes when she lands a role in "Madame Aema," setting the stage for the central relationship of the series.
The two women must work together to survive and thrive in the male-dominated filmmaking world of the era, confronting behind-the-scenes drama, intense backstage rivalries, and complex power struggles that defined the film industry of that time. Their journey explores not only professional challenges but also the personal bonds that form between women supporting each other in a hostile environment.
Director Lee highlighted the contradictory nature of the 1980s Korean film industry, describing it as a period of fascinating paradoxes. "It was a time when the production of adult films was encouraged by the government, but ironically, there was a strict censorship system in place," he explained. This contradiction created a unique environment where filmmakers were simultaneously encouraged and restricted, leading to creative tensions that shaped the era's cinema.
The director emphasized that while the original "Madame Aema" symbolized the emerging desires and changing social attitudes of the Korean people during that period, the actresses who actually lived and worked during that time faced enormous challenges. They had to endure countless prejudices and navigate violent misunderstandings from society while pursuing their careers in an industry that often exploited rather than celebrated them.
"I wanted my version of 'Aema' to give those actresses support" by examining that historical period from a fresh perspective and delivering a new message about their experiences, Lee explained. This approach represents a deliberate effort to reframe historical narratives and provide recognition for the struggles and contributions of women in the entertainment industry.
Lead actress Lee Ha-nee expressed her enthusiasm about joining the project, describing her immediate connection to the material. "It wasn't like I fully experienced the old filmmaking system featured in the series, but I am of the generation that caught a glimpse of its final days," she reflected on her personal connection to the era being portrayed. This generational perspective allowed her to bring authentic understanding to her role.
"Remembering how women were sexually consumed in the past allowed me to be more daring on set for this series," Lee Ha-nee continued. "I am also glad that we can make this project by looking back on the era from a different perspective." Her comments highlight the series' intention to address historical injustices while celebrating the strength and resilience of women who persevered despite systemic challenges.
The series promises to offer viewers an intimate look at a pivotal period in Korean cinema history, examining both the creative breakthroughs and social limitations that defined the era. By focusing on female friendship and solidarity, "Aema" aims to provide a counter-narrative to traditional stories about the entertainment industry that often center on male perspectives and experiences.
"Aema" is scheduled to premiere on Netflix this Friday, offering audiences worldwide access to this exploration of Korean cinema history through a contemporary feminist lens. The series represents part of Netflix's ongoing commitment to producing original Korean content that examines the country's cultural and social evolution.
